Nielsen is a global measurement and data analytics company that provides insights and data about what people watch, listen to, and buy. It has a presence in over 100 countries and offers a range of services to help companies understand consumer behavior and make data-driven decisions.
Founded in 1923 by Arthur C. Nielsen Sr. in Chicago, Illinois
Became a public company in 2011
Acquired Arbitron in 2013, expanding its audience measurement services
In 2020, Nielsen split into two separate public companies: Nielsen Global Media and Nielsen Global Connect
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Nielsen Media Impact is a platform that provides advertisers with a way to measure the return on investment of media campaigns across multiple channels, including TV, digital media, and print.
Nielsen Total Audience Measurement provides insights into how consumers interact with media across multiple devices, including TV, smartphones, and tablets.
Nielsen Connect provides data and insights to help companies improve their marketing, sales, and product development strategies. It includes services like market insights, demand forecasting, and retail analytics.
Nielsen is a global measurement and data analytics company that provides insights and data about what people watch, listen to, and buy. It offers services and products to help businesses make informed decisions about their marketing, advertising, and product development strategies.
Nielsen TV ratings are generally considered to be accurate but can be subject to human error and changes in viewing behavior. Nielsen currently uses a combination of TV set meters and digital tracking to gather data on viewership.
Nielsen Media Impact is a platform that provides advertisers with a way to measure the return on investment of media campaigns across multiple channels, including TV, digital media, and print. It can help advertisers optimize their campaigns and improve overall ad effectiveness.
Nielsen measures radio ratings by using a combination of paper diaries and electronic meters to track listening behavior. They then use this data to provide insights into audience demographics and preferences, helping radio stations and advertisers tailor their content and campaigns.
Nielsen calculates market share by dividing a company's sales within a specific market by the total sales in that market. This provides a percentage that represents the company's share of the overall market.